Adidas’ survey
April 20, 2006
Women in the sport
March 30, 2006
Today, the biggest companies invest more and more in the female sport, what is normal because society has changed and we can observe that an increasingly number of women practises a sport such as jogging or fitness in order to lose weight. That's why Nike and Adidas don't stop launching on the screens advertissements with women who are practising a sport.In the next article , I will precise the money which has been invested by Adidas in these advertising campaigns and I will show you the new products for women.
Adidas owns the rights as well as Official partner, supplier and Licensee for the next World cup in 2006. These rights will be also available for the FIFA world cup in 2010 and 2014. Moreover Adidas has a lot of partnerships for this world cup : Germany, Greece(European champion),Japan(Asian Champion), Agentina(Olympic champion) and others countries such as France, China, Denmark, Nigeria, Spain and Trinidad and Tobago. The fact of dominate the most important sporting event is a big plus in comparison of its competitors.
Adidas and the 2006 world cup
March 9, 2006
Since the end of the last year, Adidas doesn’t stop launching on the market a lot of products and widgets linked to the next world cup of football. The company will be the main beneficiaries (from an economic point of view) of this event. Even Nike and reebok, its main competitors, don’t seem in measure to compete with it. In fact, not only the best football players of the world wear its equipments (Beckham,Henry, Zidane,and so on) which is excellent for its brand image but also Adidas propose a lot of products such as the balls which will be official products for the 2006 world cup. According to me there is no doubts concerning the success of its marketing campaign. In the next articles I will put some pictures of its products.
adidas
March 9, 2006
Hi everybody!!!
Actually I am a student of a business school in Le Havre. I am keen on sport and I would like, in this blog, to deal with the different marketing campaigns about one of the biggest company established on the sport market: Adidas.
